18 Jun
At the Licensing Expo 2014, Activision Blizzard has revealed the expansion of its Skylanders licensing, which now spreads across 175 companies over the world. The new licensing deals include branded fruit snacks and cereals with General Mills, a Skylanders-themed magazine with Immediate Media, a comic book series with publisher IDW as well as coloring books […]
03 Mar
The part toy collectible series, part video game Skylanders has yet to have any official sales data released on it, but has been inking some major retail and license deals since its launch last year. Over 150 licensing executives attended a recent promotional event for the brand, hoping to attach themselves to the product. Penguin […]
One of the stronger franchises to be born out of the waning platformer boom of the 5th generation, Spyro the Dragon spanned eight games and gained a solid following before settling down in 2008. Never one to let sleeping dragons lie, Activision has announced that it is bringing the pint-sized reptile back into the limelight […]