EEDAR, the Electronic Entertainment Design and Research has release sales figures for 2009. As a whole, 1,099 games were released this year as opposed to 1,092 the year previous. Jesse Divinich, spokesperson of EEDAR states that, “”For just the current generation home consoles (PS3/360/Wii), 2009’s release quantities increase the total availability of games to consumers by 55 percent. Unless retail shelf space grows by the same amount–and it isn’t–than the retail shelf life for an average game decreases dramatically. “ In terms of video game released in relation to gaming platforms, Divnich noted that DS and Wii has significant bumps in their release numbers despite drops in console sales early on in the year, while Playstation 3 and Xbox 360 were slightly down and would be lower if not for digital distribution. Divnich predicts that there will be a 5-8% drop this coming year due to industry and marketing trends seen from the previous console generations.