In a dual video (above) and email message sent out to all Netflix subscribers, company CEO Reed Hastings issued an in-depth apology for the company’s handling of its recent price hike. Included in this apology was the announcement that the company is spinning off its DVD-by-Mail service branch into its own separate corporate entity, named Qwikster.
Officially launching in a few weeks, the rebranded service will be adding video game rentals by mail to the service lineup, but will retain the same plan structure as in Netflix’s recent price hike. Netflix proper will retain its current platform of streaming content, and maintain the streaming-only plan for $8/month. Qwikster users – or current Netflix mail and/or mail + streaming subscribers – will have to create an additional account on the new site, as well as receive separate bills.
Will this bring back any EGs that may have fled in the mass exodus of Netflix users post-price hike? Is this rebranding just a half-baked attempt to continually downgrade Netflix’s DVDs-by-mail service into oblivion? And how do you think this will affect services like Gamefly? Comment below!