11 Oct

In one of the swiftest corporate back-peddlings we’ve seen in recent memory, Netflix announced this morning that it is forgoing the corporate separation it introduced last month, which would have DVD-by-Mail rental services rebranded as Qwikster. The 60% price increase that lead to the initial customer outrage (and 1 million less Netflix subscribers) will remain […]

20 Sep

[youtube]http://www.youtube.com/watch?v=c8Tn8n5CIPk[/youtube] In a dual video (above) and email message sent out to all Netflix subscribers, company CEO Reed Hastings issued an in-depth apology for the company’s handling of its recent price hike. Included in this apology was the announcement that the company is spinning off its DVD-by-Mail service branch into its own separate corporate entity, […]