While many industries account for word of mouth as a supplemental advertisement route, the entertainment industry(video games in particular) take the grass-roots marketing campaign more seriously. In a recent study by financial agency Waggener Edstrom Worldwide found that a game’s “positive reception” by one’s friends was three times as likely to lead to a purchase […]
The nomination period for the 2010 Game Developers Choice Awards has been opened and will continue until January 4th, giving industry professionals plenty of time to send in their ballots to the GDC official website. A 15-person advisory committee for the awards (including developer vets from companies like Ubisoft, Harmonix, Bioware, and others) will then […]
The intensely popular video-game orchestra tour known as Video Games Live has performed across the world to crowds of thousands, and now will get even more press. Beginning in June 2010, PBS will run a prime-time special on the orchestra, based on an upcoming February 5th Louisiana Philharmonic Orchestra performance to be recorded at New […]
Developer Take-Two Interactive; publisher for Borderlands, NBA 2k10, and Grand Theft Auto: Episodes from Liberty City; recently announced a slight spike in quarter sales for 2009’s fourth quarter (which ended October 31st) but a massive loss for the fiscal year as a whole. The developer, which pushed back a massive percentage of its high-profile releases […]