Do you want fries with your field of corn? Fast-food giant McDonald’s has announced a new advertising campaign that will place an entirely new farm in connection with the franchise inside Zynga’s FarmVille. Inspired by the social marketing partnership of appssavvy and OMD Chicago, players can interact in much the same way as other farms […]
Zynga was having such a good year. What with huge investments and successfully avoiding being just another wholly acquired social gaming company, 2010 was looking to be the Year of Zynga. But the casual developer’s flagship title, Mafia Wars, has hit multiple road-blocks in the past couple of days.
Thanks to a hefty $150 million investment raised from Japan’s Softbank, Zynga has announced a new Japanese studio, simply called Zynga Japan. The joint venture between Softbank and Zynga is based in Tokyo and will “tap into Japan’s rich history of gaming and leverage Softbank’s cutting edge mobile and Web technology to produce the best […]
Over the past few weeks, rumors regarding an impending acquisition of Playdom, a prominent supplier of online games on social networking sites such as Facebook or Myspace, by Disney continued to become more substantial. Today, Disney has finally confirmed that it is indeed acquiring the organization for a total sum of $563.2 million. Playdom itself […]