While many industries account for word of mouth as a supplemental advertisement route, the entertainment industry(video games in particular) take the grass-roots marketing campaign more seriously. In a recent study by financial agency Waggener Edstrom Worldwide found that a game’s “positive reception” by one’s friends was three times as likely to lead to a purchase […]
Developer Take-Two Interactive; publisher for Borderlands, NBA 2k10, and Grand Theft Auto: Episodes from Liberty City; recently announced a slight spike in quarter sales for 2009’s fourth quarter (which ended October 31st) but a massive loss for the fiscal year as a whole. The developer, which pushed back a massive percentage of its high-profile releases […]
Both Sony and Nintendo have something to celebrate this holiday season, as both of their home consoles have hit major fiscal milestones in their native land of the rising sun. According to financial monitoring firm Enterbrain, the Playstation 3 has now officially sold beyond 4 million units in the country, with the Wii pushing 9 […]
If you have ever played Mafia Wars or Farmville on Facebook, you have seen the fruits of Zynga’s efforts. The world’s largest social games company has just received a mountainous investment from Digital Sky Technologies, Eastern Europe’s largest internet investor. DST has made an offer to purchase approximately $180 million worth of Zynga’s securities, making […]