22 Dec

While many industries account for word of mouth as a supplemental advertisement route, the entertainment industry(video games in particular) take the grass-roots marketing campaign more seriously. In a recent study by financial agency Waggener Edstrom Worldwide found that a game’s “positive reception” by one’s friends was three times as likely to lead to a purchase […]

17 Dec

If you have ever played Mafia Wars or Farmville on Facebook, you have seen the fruits of Zynga’s efforts. The world’s largest social games company has just received a mountainous investment from Digital Sky Technologies, Eastern Europe’s largest internet investor. DST has made an offer to purchase approximately $180 million worth of Zynga’s securities, making […]