10 Nov

Electronic Arts’ spending spree continues as the mega-publisher takes up the popular social gaming company Playfish for a  cool $275 million. Rumored last month in various reports, EA confirmed the announcement yesterday, elaborating on an additional $25 million in equity retention arrangements. Playfish is a world-wide development in the social gaming sphere, with over 150 […]

10 Nov

Despite many gamers contesting Harmonix’s Rock Band franchise superiority over Guitar Hero, Activision stands behind the series’ consistently top sales in describing its popularity among all types of consumers. The media director at Activision UK, Andrew Brown, spoke for the company in a recent interview with online editorial MCV.

09 Nov

Ubisoft and Penguin Books announced a collaborative novel project, published by both parties, based on the video game developer’s upcoming Assassin’s Creed II. Called Assassin’s Creed: Renaissance, the book will hit retail shelves on November 26th, shortly after it’s video game counter-part’s European launch. The book completes Ubisoft’s tri-media endorsement of its unexpectedly popular stealth-action […]