13 Oct

Electronic Arts has confirmed the long-standing (going on two years now) rumor that Steven Spielberg’s second video game project has been canceled. Details on the mysterious “Project LMNO” are few and far between, but supposedly the game was a more stealth-centric spy title set in World War II. Despite reports suggesting that a small team had been working on the project for over two-and-a-half years, there is no plans at this time to revive the project at a later date.

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13 Oct

Even though gamers are facing down ‘Opposing Forces’ rather than the controversial ‘Taliban’ in Electronic Arts’ Medal of Honor, the name change didn’t help the game’s already tarnished image within certain ranks of the military community. While such a fruitless sacrifice has left many in the industry confused, Craig Owens – the game’s marketing director – still pertains that the shift was necessary in a conflicted industry.

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13 Oct

Do you want fries with your field of corn? Fast-food giant McDonald’s has announced a new advertising campaign that will place an entirely new farm in connection with the franchise inside Zynga’s FarmVille. Inspired by the social marketing partnership of appssavvy and OMD Chicago, players can interact in much the same way as other farms within the McDonald’s space, earning digital prizes along the way.

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